Jamaica Welcomes 2.3 million Visitors and Earns USD 2.4 Billion in Tourism Revenue Since January 2025.

 

Jamaica Welcomes 2.3 million Visitors and Earns USD 2.4 Billion in Tourism Revenue Since January 2025 Growth driven by sustainable innovation, strong community linkages, and bold development plans

All India, 21st July 2025: (prajaamaravati );  Jamaica’s tourism industry continues to show strong and steady growth, with the destination recording 2.3 million visitor arrivals and earning USD 2.4 billion in tourism revenue between January and June 2025. The figures were shared by Minister of Tourism, Hon. Edmund Bartlett, during the recently concluded ‘Christmas in July’ trade show in Kingston, which celebrated local entrepreneurship and inclusive tourism development. The data marks a promising trajectory for Jamaica’s tourism rebound and reflects the island’s enduring appeal as a top Caribbean destination for global travellers, including the growing Indian market. Based on current trends, Jamaica is expected to surpass 3 million stopover arrivals by year-end. Innovative Developments on the Horizon Jamaica is also gearing up for the Caribbean’s tallest hotel and its first Tourism Innovation Township in Montego Bay. Anchored by a 33-storey Moon Palace resort, the township will integrate over 5,000 hotel rooms, supported by social infrastructure such as a STEM school, supermarkets, healthcare, and community services. Set to operate on a circular economy model, the township will generate and manage its own electricity and water supply, while promoting locally produced goods for the hospitality sector. Additional developments—including new Sandals and AC Marriott properties—are expected to bring more than 10,000 hotel rooms to Montego Bay by 2030, reinforcing Jamaica’s positioning as a progressive, investment-friendly tourism destination. Celebrating Local Entrepreneurship: Christmas in July Now in its 11th edition, the Christmas in July initiative—held at The Jamaica Pegasus Hotel—hosted 180 Jamaican producers, including 106 first-time participants. Products featured included aromatherapy, fashion, food, and artisanal crafts designed for hospitality, cruise retail, and corporate gifting. The initiative, supported by the Tourism Enhancement Fund (TEF), has generated over $135 million in sales since inception, while also helping Jamaican products reach global markets. Minister Bartlett reiterated the importance of deeper community involvement in the tourism economy, stating: “Every handcrafted product on display represents one of the pillars in the journey to link tourism to the prosperity of all Jamaicans.” The programme is part of Jamaica’s larger Tourism Linkages Network and plays a key role in building a more resilient, self-sustaining tourism model—one that also opens doors for collaboration with Indian travel trade and buyers.

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About Jamaica Tourist Board The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, Paris and the Gulf Cooperation Council. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared World Leading Cruise Destination; and World’s Leading Family Destination for the fifth consecutive year by the World Travel Awards, which also named the JTB the Leading Tourist Board for the 17th consecutive year. Jamaica earned six Travvy Awards, including a gold for Best Travel Agent Academy Program and silver for Best Culinary Destination – Caribbean; and Tourism Board – Caribbean. The destination also received bronze recognition for Best Destination – Caribbean, Best Wedding Destination – Caribbean, and Best Honeymoon Destination – Caribbean; Additionally, Jamaica received a TravelAge West WAVE award for International Tourism Board Providing the Best Travel Advisor Support for a record-setting 12th time. For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at https://www.visitjamaica.com/blog/.